Local Leaders | Upper Lachlan Small Business Association: Find out how to meet your market
The Upper Lachlan Small Business Association (ULSBA) is focussed on coordinating training for our members.
This is so we can ensure we are armed with as many technical and marketing skills designed to support our sales effort.
The current business environment is dynamic, and external economic factors affecting our communities are impacting sales and confidence.
Marketing techniques that may have worked as little as 12 months ago appear to be losing traction.
As a small business operator, it is difficult to lift one's head out of the bunker with day to day operations, providing excellent products and services, cash flow pressures and staffing. Yet if we don't keep abreast of change, we can miss opportunities!
Marketing is not an exact science. Change is constant, therefore, how we present our products or services and the sales models adopted require regular tweaking.
Technology is everywhere and it is a fine line between promoting and pestering.
Technology is everywhere and it is a fine line between promoting and pestering.
Engaging with professionals who understand the need for well designed and well directed messaging can be gold.
Through ULSBA, networking is a tool that costs little yet can reap rewards and we schedule networking events each quarter.
Training costs are kept down to very affordable levels by partnering the BEC and joining other groups.
We encourage all our members to embrace social media training as this represents the fastest growing sales sector, particularly for home based, mobile, virtual small businesses and shop front.
Why not attend our next networking event at St Bart's Hall, Monday, March 2 at 7pm?